About us

MI Brand & Content was created from years of working closely with people, teams, and organisations where communication truly matters.

Founded by Dawn Tanner, our background spans leadership roles across aged care and retirement living, as well as business development, recruitment, HR, digital marketing, real estate, and funeral celebrancy.

Throughout our work, we’ve supported people during times of change, decision-making, and transition — often where empathy, clarity, calm communication were essential.
That experience shapes how we work today.

We bring a thoughtful, structured approach to brand & content communication — one that respects your business, your clients, and your time.

We work best with business owners who value genuine relationships and want their messaging to feel human, steady, and aligned — particularly in reputation-led & care-focused industries.

We intentionally work with a small number of clients so we can give each business the attention & care it deserves.